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- RESOLUTION: 3840x2160
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INSIGHT
Enterogermina is the world’s number 1 probiotic and one of the most imitated brands in the health sector. Competitors have tried to replicate our name, claims, packaging, everything. But our true advantage lies in our original strain, the living source behind every product we make. But how do we stand out in a market flooded with imitations claiming to be the best?
IDEA
We hired a thief to steal our original strain and test our security systems, to make sure no competitor will ever get near our most valuable asset. Oh yes, you read it right. We partnered with a real robber: Larry Lawton, one of the most notorious jewel thieves in the U.S. history. We briefed him on our facilities and gave him a deadline. He analyzed every layer of protection, searching for any breach in the system. And then he designed a real heist.
EXECUTION
Obviously, for security reasons, we couldn’t show Larry’s real plan. So we turned reality into entertainment. Working with Alberto Sierra, one of the screenwriters behind Money Heist, we created a high-stakes, eight-minute heist film that premiered on THE HISTORY CHANNEL.
THE MASTERMIND
Larry Lawton stole nearly $20 million in the 80s and 90s. After serving 11 years in prison, he left crime behind and founded the Reality Check Program to help kids stay off the wrong path. He is also a bestselling author, a YouTuber with 1.5 million followers, and a TV analyst.
- CODEC: H.264
- RESOLUTION: 3840x2160
- FPS: 60
